Business
Toys
Family
Marketing
"• Marketing Strategy o Building and implementing the strategy – brand architecture, identity definition and guidelines o To develop and execute customer acquisition and retention strategy o Develop and execute a fully integrated brand marketing communications plan supporting the overall brand strategy. o Measure and report performance of all marketing campaigns (offline & online) and assess against goals (ROI and KPIs) • Analytics & Ecom Strategy o Monitoring ecom KPIs, identifying problems and opportunities & addressing these with the relevant teams o This will include non-marketing KPIs as well – since the role involves ownership of the brand’s ecom business o Planning, creating & executing digital campaigns for the brand • Retail Marketing o Spearheading the retail marketing profile with an objective of increase in walk ins across all retail doors through local tie ups & partner deals, local influencer associations, events and digital marketing o Working with business, merchandising, retail and marketing team to prepare and execute a quarterly marketing calendar per store o Lead front end retail initiatives with an objective of driving walk ins – styling sessions, pop ups, previews etc o Be a critical liaison between front end retail and back end business and marketing teams for store level product, customer and competition insights • Brand Collaborations o Marketing & relationship manager for RBL brands and design partners o Working on an annual marketing calendar in collaboration with the brands to use them strategically to drive walk ins and acquire new clients o Preparing a quarterly/half yearly report of analyzing tie ups on these parameters and suggesting way forward o Scouting for new brand collaborations and partnerships at local and national levels for new client acquisition and business growth • Marketing & Events Project Management o Spearhead key marketing initiatives, events and in close liaison with the digital & content, business, VM and retail teams. Create launch and promotion strategy for collections, products & marketing events using a suitable marketing mix of offline and online marketing tools."
"• A Bachelors or post-graduate degree from a premier B School or fashion school in marketing or related field • Min. 3 years of experience in retail marketing & decent knowledge of paid and organic tactics on Facebook, Twitter, Instagram, YouTube, etc. • Preferred Industries – Organized Fashion Retailers, Ecommerce companies, Ad Agencies"
5-8 Years
"• Demonstrate strong business understanding with flair for fashion retailing. • Self-starter, exceptional communicator and good at interpersonal skills • Experience in setting up and optimizing Google Ad-words campaigns. Experience in optimizing landing pages and user funnels • Solid knowledge of website analytics tools like Google Analytics to optimize campaigns, landing pages, and user funnels • Must have demonstrated ability to use data to develop and measure marketing programs • An entrepreneurial mind-set, including a high tolerance for ambiguity, a penchant for experimentation, and a bias toward action • You're a problem solver by nature; you're comfortable finding implementable solutions and moving quickly in a fast-paced process"