Business
Central Functions Brands
Family
Marketing Management
"Develop Strategy • Building and implementing the strategy – brand architecture, identity definition and guidelines • To develop and execute customer acquisition and retention strategy • Develop and execute a fully integrated brand marketing communications plan supporting the overall brand strategy. • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) Retail Marketing • Assist the Marketing head in the retail marketing profile with an objective of increase in walk ins across all retail doors through local tie ups & partner deals, local influencer associations, events and digital marketing • Working with business, merchandising, retail and marketing team to prepare and execute a quarterly marketing calendar per store • Assist in leading front end retail initiatives with an objective of driving walk ins – styling sessions, pop ups, previews etc • Be a critical liaison between front end retail and back end business and marketing teams for store level product, customer and competition insights Brand Collaborations • Marketing & relationship manager for Satya Paul and other brands • Working on an annual marketing calendar to drive walk ins and acquire new clients • Preparing a quarterly/half yearly report of analysing such tie ups on these parameters and suggesting way forward • Scouting for new brand collaborations and partnerships at local and national levels for new client acquisition and business growth Marketing & Events Project Management • Assist Marketing head in key marketing initiatives, events and in close liaison with the digital & content, business, VM and retail teams. Create launch and promotion strategy for collections, products & marketing events using a suitable marketing mix of offline and online marketing tools. • Drive Marketing Strategy and calendar • Event Management o Manage the marketing event calendar on a monthly, quarterly and annual basis, segregated by retail stores & business verticals o Develop the event matrix using a mix of experiential & thought leadership events along with retail & tactical events to drive both brand positioning and customer metrics o Develop communication briefs, targeted customer mix and relevant marketing elements for events in line with business & event objectives o Liaison with the digital & content team on all offline events to develop targeted digital marketing strategies Digital Marketing • Ideate & execute shoots of various nature such as Campaign shoot as required for a campaign • Managing digital media budgets, earned media, targeting and tracking ROI • Identify potential alliances and develop relationships with influencers who have the potential to grow the brand’s circle of influence and network "
Graduation/PG in relevant field
4 to 8 years
"• Demonstrate strong business understanding with flair for fashion retailing. • You have demonstrated ability to use data to develop and measure marketing programs • An entrepreneurial mindset, including a high tolerance for ambiguity, a penchant for experimentation, and a bias toward action • You're a problem solver by nature; you're comfortable finding implementable solutions and moving quickly in a fast-paced process "